Logo with the text 'Expecta' and the tagline 'Your Pregnancy, your Way.' in purple color, featuring a stylized leaf graphic above the text.
Adobe Illustrator logo featuring the letters 'Ai' in orange on a dark background.

Pregnancy Tracker Mobile App

UI / UX, Mobile App Design

Spring 2024

Figma logo with colorful overlapping shapes
Three smartphone screens display a pregnancy app called Expecta. The first screen shows a timeline of pregnancy trimesters. The second features the app’s logo and a silhouette of a pregnant woman. The third screen provides pregnancy details like due date, baby's size comparison (cantaloupe), and weight.
Hand holding a smartphone displaying pregnancy test instructions, including usage directions and result interpretation, with a purple app interface.

What is Expecta?

Expecta is an app designed to pair with a physical pregnancy test and act as an aid for for people to keep track of their pregnancy.

It was a comprehensive UX/UI study and the results are a calming tone with a seamless and inviting experience for the user.

Pregnant woman lying on a couch holding a smartphone displaying a pregnancy tracking app.
Two smartphones displaying a pregnancy tracking app called Expecta, showing pregnancy progress, due date, and baby size on a light pink background.

This app has a user-friendly, intuitive interface that displays clear and easy-to-read results.

The app also features a customizable profile screen with personalized content, including a timeline, baby weight tracker, and a pregnancy week tracker.

User Personnas

Jessica Williams, 24

- Wants real-time pregnancy updates

- Seeks information on baby’s development

- Values an organized interface

Three women standing side by side, each wearing colorful outfits. The woman on the left is in an orange shirt with long hair, the middle woman has short hair and is in a bright orange shirt, and the woman on the right is in a pink blazer with glasses. They are smiling and looking at the camera, set against a white background.

Clara Smith, 31

- Needs a straightforward app

- Wants app to track appointments

- Prefers quick, relevent tips

Jackie Aronson, 35

- Seeks simple, clear pregnancy milestones

- Values easy-to-use, intuitive design

- Wants baby development updates

User Journey

User flow chart for an app, showing routes from the app home page to various screens including welcome, account creation, login, directions/test page, waiting, pregnant, not pregnant, home, timeline, and profile.

Wireframe

Wireframe design of a pregnancy app showing various screens including account creation, test results, pregnancy timeline, and user profile.
Person lying on couch holding smartphone with account creation screen

Colors and Typography

"Avenir Medium" text in purple font on white background.
Uppercase and lowercase alphabet letters in pink on a white background.
solid purple color background

#b868a0

solid light purple color background

#d9b9d8

solid orange color

#efa35e

Solid beige rectangle

#f7d4a6

Elmo dressed as a vampire holding a pumpkin-shaped basket, set against a white background.

#f7f4f8

Iconography/ Illustrations

Simple purple house icon on a transparent background.
Purple calendar icon on a transparent background.
Illustrated green pear, whole and sliced
Purple question mark inside a circle on a transparent background.
Purple user icon, simple outline design.
Illustration of a whole and sliced cantaloupe with green rind and orange flesh.
Illustration of a person with purple hair practicing yoga in a tree pose, with a heart symbol on the abdomen.
Illustration of a pregnant woman silhouette with purple hair, showing a pink heart on the belly.
Smartphone screen displaying various app icons including camera, maps, calendar, weather, clock, reminders, settings, and more.
Purple flower petals icon on a gradient background
A series of smartphone screens displaying the "Expecta" pregnancy app. The screens show various features, including account creation, sign-in, pregnancy test instructions, results, user profile, and pregnancy timeline. The design is predominantly purple and pink with icons and text providing detailed information about pregnancy tracking and testing. A prominent feature is the progress of pregnancy stages, depicted with fruit illustrations and timelines.
A pregnant woman sitting on a couch with her hands on her stomach, and a young girl resting her head on the woman's belly, both smiling.